HOW TO FIGHT A WAR WITH ADVERTISING SLOGANS – WINNING MEANS NOT LOSING

By John Helmer, Moscow   @bears_with In the advertising Hall of Fame, three of the all-time winning slogans are “Just do it”; “Where’s the beef?”; and  “Good to the last drop”.   Three Ukrainian army soldiers and a military press officer from Kiev  have pressed all three on the Financial Times of London, and they just … Continue reading HOW TO FIGHT A WAR WITH ADVERTISING SLOGANS – WINNING MEANS NOT LOSING