HOW TO FIGHT A WAR WITH ADVERTISING SLOGANS – WINNING MEANS NOT LOSING
By John Helmer, Moscow @bears_with In the advertising Hall of Fame, three of the all-time winning slogans are “Just do it”; “Where’s the beef?”; and “Good to the last drop”. Three Ukrainian army soldiers and a military press officer from Kiev have pressed all three on the Financial Times of London, and they just … Continue reading HOW TO FIGHT A WAR WITH ADVERTISING SLOGANS – WINNING MEANS NOT LOSING
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