

By John Helmer, Moscow
@bears_with
Reading is more effective for understanding Presidents Trump, Putin and Xi than listening.
This is because reading uses more of your brain to process the incoming information, compare and fact-check it, than listening or viewing podcasts.
American brain scientists report new experiments which prove this. “To mirror the transient nature of spoken sentences, visual input was presented in rapid serial visual presentation format. The results showed a common core of amodal left inferior frontal and middle temporal gyri activation, as well as modality specific brain activation associated with listening and reading comprehension. Reading comprehension was associated with more left-lateralized activation and with left inferior occipital cortex (including fusiform gyrus) activation. Listening comprehension was associated with extensive bilateral temporal cortex activation and more overall activation of the whole cortex.”
In other words, think of yourself as an Artificial Intelligence (AI) machine with less electricity for powering your chips to process a smaller data base, and that’s you listening. When reading, however, you are going full throttle with more chips processing more calculations at a faster speed with a bigger database.
There’s also a big difference in the power of thinking triggered by radio broadcasts compared to video podcasts.
When you read text, you control the speed. Your eyes scan shapes, link them to sounds, and allow you to pause or re-read to grasp complex ideas. With podcasts, the brain is forced to process at the speaker’s speed. Because spoken words are a continuous, fleeting stream, your working memory must work harder to retain information before it vanishes. When you listen and view a podcast, your brain processes the speaker’s vocal inflections, rhythm, and tone, which naturally adds emotional context and influences intuitive reasoning.
That’s a neuroscientific euphemism for persuasion.
In the podcast called Judging Freedom, for example — sponsored by firms selling money betting on the price of gold, silver and other commodity futures — retired army officers speak from interior decoration behind them which includes campaign citations and busts of victorious generals like Napoleon and Ulysses Grant; professors from desks and bookcases loaded with texts; and spy agency veterans with antique furnishings acquired on undercover Middle Eastern postings. This display is meant to overload the cortex with data irrelevant to the truth or falsity of the information being propagated. You are meant to think you’ve come to your conclusions and convictions because the source is credible to look at, not because the evidence is accurate in the reading (and checking). Your short-term memory loses the data and cannot double-check; it remembers that you believed the man on the screen. That’s propaganda and subversion for you.
Gorilla Radio, presented from Canada for the past twenty-five years by Chris Cook, beats these AI limitations. It uses the auditory cortex but frees the visual cortex to double-check the readable world – without the interior decoration. It’s the antidote to propaganda.
So when Trump launches missile attacks on Iranian speedboats in the Strait of Hormuz and bombs targets in the port of Bandar Abbas, at the same time as he, Vice President JD Vance, and Secretary of State Marco Rubio say they are hopeful of negotiating end-of-war terms with Iran, the meaning of the contradictory and confusing data is best transmitted by this new broadcast.
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